Target Audience

My target audience for my short film are teenagers and young people from 14 to 26 due to the content of my film which is of a teen party, alcohol and drugs which all relate to my target audience. These themes are inappropriate for younger people and may be seen as crass by much older people. It also contains characters of that age group so connects with the target audience more effectively.
My intended target audience are most likely male as men tend to watch teen comedies slightly more but my film does not alienate young women as I have represented a variety of young women within the film to and it contains themes that apply to them just as much as men, I have done this to try and appeal to as wider target audience as possible.
I have aimed to appeal to teenagers and young people as they have a huge amount of power within the film industry as they have a large disposable income and spend much of that on media products such as films and music. Due to the sway young people have over the film industry there is a trend of the horror film genre at the minute as they are mainly watched by young people so there is a large target audience readily available. This means that my genre of comedy horror appeals to my target audience as they will understand the codes and conventions of horror film and therefore understand the humour I have created by subverting them.
Young people also watch a large number of comedy films and with each trend of a genre there tends to be a number of spoofs as the conventions become overused and cliched and therefore easy to create comedy with.
Below is an  interview with some people who represent my stereotypical target audience as it is imperative I understand them because if I do not understand what they want from a film and provide it my film won't be successful.

Response:

• From  my interview I have discovered that the stereotypes I want to present in my short film fit the expectations of the target audience. For example I am representing a teen party as out of control, full of drugs, alcohol, sex and rebellion which are all of the words that my target audience used to describe a teen party.
• I have also found out that my target audience do watch horror and comedy films and a combination of the two which is very important to know as I need to be certain I have targeted the right audience.
• I also asked if a short film that contained real teenagers would appeal to them and they all answered yes which implies that I have cast the film well as it will apply to the target audience.
• They also said that portraying a different kind of beauty would be a good idea so I will defiantly use that. 

I found asking my audience questions incredibly helpful as it indicates that I have targeted the right audience and am including things that appeal to them.