Promotion

In order to promote my film effectively it is essential that I understand who my target audience are and how they consume media.

http://www.msnbc.msn.com/id/3078614/ns/technology_and_science-tech_and_gadgets/t/teens-tune-out-tv-log-instead/


Using the above website I have researched how my target audience consume media. My target audience are young people aged roughly 14-27 and the way they consume media is very different to the way other demographics would. In a recent study 13-24 year olds spend on average 16.7 hours online a week compared to 13.6 hours watching tv which shows that it would be much more effective to market my film online. However whilst they are online they do not stick to single sites but surf a wide range of websites and often multitask which means that it would be essential to promote my film across a wide range of websites.
One such website or type of website that would be imperative to promote on would be social networking sites such as Facebook and Twitter. For example 12- to 17-year-olds spent 77 percent of their social networking time on Zuckerberg’s site in May 2012 and the average user dedicates 85 percent of her online socializing to browsing Facebook, comScore data shows. This means my target audience spend a lot of their time on sites such as Facebook and twitter and advertising on these sites is key to promoting my film to them. I can do this by advertising in the side bar, as seen in the picture above and creating accounts for the film that people can follow.
Other websites I could use to promote my film are film and entertainment blogs, a website of its own, news websites such as BBC which, were it a real film, may put articles online about it, and by putting trailers on youtube as this is one of the most accessible and widely used video websites. 
However it is important to promote across a wide range of media as my traget audience "live a multimedia life" with most people having access to over 200 tv channels, 5000 consumer magazines and thousands of radio stations. My target audience often accesses these sources at the same time for example surfing the web whilst watching tv or listening to the radio so to promote a product to this audience effectively it must saturate all forms of media to be absorbed by the consumer who is often distracted. 
Therefore I would also promote my film through print media such as magazines and newspapers, tv and radio. However I would make links between all forms so, for example, I would put the website address of the film on the film poster that would appear in print and online so that I can promote my film as effectively as I can to a very media savvy target audience.